EMC Working Papers

This paper details a methodology to manage the long term Reputation of an International Oil Company with respect to key Stakeholders. Reputation is defined with three major components: responsibility (respect HSE rules, national laws, local content target, social responsibility), reliability (deliver project on time, schedule and quality) and trustability (be honest and transparent with stakeholders). Managing reputation requires an iterative and learning process including the following steps :

- Analyse, map and assess reputational issues & key stakeholders. Understand their major concerns,

- Define an effective, proactive and cross functional Reputation Plan,

- Execute the Reputation Plan,

- Monitor the efficiency of the Reputation Plan.

Research Topics: Sustainability and Corporate Social Responsibility Climate Change and the Environment Ethics